BUSINESS SPOTLIGHT - Amber Richards
I'm lucky to work with so many incredible business owners, and I love spotlighting them and connecting others to what they do.
Today I want to introduce you to Amber Richards, founder of Ground and Grow Co., someone you're going to want on your radar.
TELL US WHO YOU ARE & WHAT YOU DO.
I’m Amber Richards (MPA, SHRM-SCP), Founder of Ground & Grow Co., an intentional ecosystem where legacy-grade gifts, gear, 1:1 guidance, and community work in harmony to support holistic personal growth and resilience. Through The Well, we offer curated, US-made artisan provisions and supply drops for life’s peaks and valleys. Through our 1:1 Guidance tracks—built around our Heartwood Charter (Ground, Grit, Grace, and Grow), we provide honest partnership, strategic advisory, and personal governance to help individuals build an unshakeable internal architecture.
WHO DO YOU LOVE TO SERVE?
I love serving leaders, builders, and individuals navigating significant transitions—as well as the thoughtful friends and colleagues looking to send them a gift with real weight and meaning.
HOW DID YOU BUSINESS GET STARTED?
Ground & Grow was inspired by my faith, my personal journey, and my foundational background as a US Air Force SERE (Survival, Evasion, Resistance, and Escape) Specialist. I believe deeply in being a good steward of our personal stories—which means more than just embracing our successes, failures, and hard-earned lessons; it means bravely sharing them so others can learn, heal, and grow through our lived experience. To me, stewardship is the real fruit of growth. Stepping into that stewardship doesn't just serve those around us—it creates a symbiotic loop that helps us refine our own roots right alongside the people we walk with.
WHAT IS SOMETHING UNIQUE ABOUT YOUR BUSINESS?
We are redefining the art of meaningful gifting! Think about the last time you sent or received flowers for a major life event. We offer a gesture carrying that same deep emotional connection, while providing lasting, legacy-grade support. Every physical item in The Well is chosen for its quality, durability, and symbolic intention—often serving as a warm, welcoming doorway into our 1:1 coaching and supportive community. By pairing these tangible provisions with intentional guidance, a simple gift becomes a catalyst for deep, lasting resilience as people navigate life’s peaks and valleys.
WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO?
Being a trusted partner on life’s journey is deeply rewarding - whether I’m sitting across from a coaching client as they fortify their internal architecture, or hand-packing a curated provision in my shop. I also love writing the notes that accompany each supply drop and sending them into the world, hoping they bring a lift of joy, encouragement, or quiet strength right when it's needed most!
WHAT'S ONE PIECE OF ADVICE YOU'D GIVE SOMEONE JUST STARTING OUT?
No matter what you are embarking on, don't rush the seasons of building below ground - and don't worry too much about the mess that comes with them. In a world obsessed with fast growth and constant visibility, remember that what happens beneath the soil determines what can stand above it.
WHAT HAS BEEN A PROUD MOMENT FOR YOU IN BUSINESS?
Bringing Ground & Grow from vision to a tangible reality!
WHAT'S SOMETHING ABOUT YOU PEOPLE MIGHT NOT EXPECT?
People are often surprised to learn about my background as a US Air Force SERE (Survival, Evasion, Resistance, and Escape) Specialist. Though it was early in my adult life, this experience gave me a very real, grounded perspective on human endurance, fear, and what it actually takes to survive when systems fail. It shaped my trajectory and continues to inform my philosophy around personal resilience, grit, and leadership.
WHAT'S ONE THING THAT KEEPS YOU INSPIRED?
Watching people discover the strength of their own roots. Life naturally brings heavy seasons, unexpected friction, and moments where our paths are obscured. Seeing someone move from reaction into a steady, intentional rhythm—and realizing their strengths, gifts, and voice —never stops inspiring me. It drives everything we do here.
HOW CAN PEOPLE SUPPORT YOUR BUSINESS RIGHT NOW?
Because Ground & Grow is in its foundational season, we rely primarily on grassroots support and organic, word-of-mouth growth. The best way to help us plant and spread these seeds is by connecting with us on social media, sharing our story with friends and family, and keeping us in mind when you are looking for a unique, legacy-grade gift or a partner in your own personal growth. Every share, conversation, and connection helps us anchor our roots and build something lasting.
WHERE CAN WE FIND YOU ONLINE OR IN PERSON?
Website: groundandgrow.com
Instagram: https://www.instagram.com/groundandgrowco/
Business owners like Amber Richards are the heart of Newburgh, IN and the surrounding areas. They depend on community support to keep doing what they do best. If you don’t need their services right now, simply sharing their name with someone who does can make a big difference.
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812-781-9327
Serving Evansville, Indiana and the surrounding areas
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